If you are looking for B-to-B marketing, then LinkedIn is the perfect social media platform. Almost every person has got a professional profile on this platform. While FaceBook is good for friends and family, Instagram is good to be used for sharing your life’s images, LinkedIn is mainly used for creating professional relationships. With personal profile you can add new connections but in order to represent you brand, you’ll have to create a company page on LinkedIn.
Step 1: Go to your personal LinkedIn Account.
Step 2: On the top right corner, click on “Work” tab. A dropdown menu will open up. Here in the end, there will be option to create a company page on LinkedIn.
Step 3: Now, Choose the right category for your LinkedIn Business Page.
Step 4: Fill out your Company details for the Linkedin Page
Step 5: Click “Create Page” and You’re good to go!
Step 6: Now, if you want to want to add new “admin” to your Linkedin Company Page, open up your page and go to the “Admin Tools”.
In this way you can create a company page on LinkedIn easily. One important thing to note here is that you will have to provide maximum information in your brand page. Plus, it is advised to regularly make posts from your brand page. This will help you in creating an authority.
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