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The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention. Creating brand awareness shortens the sales process, increases market share, and positions a brand as a leader in its sector.
One step further from having a brand presence on social media is driving visitors to your website or blog, who might turn into your customers. Three in five marketers use social media to distribute their content and drive traffic to their sites.
It’s a way of warming up potential customers to your business and getting them on the path to eventually buying. This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).
Engagement is the second top reason why marketers use social media. And research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations. Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritising posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content.
Despite the fact that social media has enabled companies to own their news and share stories directly with their fans and followers across social media, the press and media can still drive significant results and PR still plays a key role in many businesses’ marketing strategies. This makes it easier to build relations with relevant publication journalists for getting press mentions and to build thought leadership in the industry.
Brand loyalty has always been one of the most important factors in long term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real time.
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SwiftPropel has been instrumental in creating an online presence through social media for my company. Reporting is always done in a diligent and timely manner.
Martin - CEO, Infernal Innovations
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They work hard to keep their clients happy. Communication is awesome. They did excellent job at helping my branding and I highly recommend using them.
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The team at SwiftPropel is amazing. They are the best with Search Engine Optimization and Social Media Marketing. I have them as on going part of our team.
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They pushed me to better my business and gave me recommendations on all fronts. Communication is excellent, their work professional and meet deadlines like no other company.
Habil - PulseAudio
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Our company is on page 1 and 2 for numerous various keywords we provided him to work with and he is driving hundreds of potential clients to our website each week.
Anita Cook - GSRN
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They really put in extra effort to ensure that things are done in right manner. They provide new ideas and suggestion from time to time. Highly recommended!
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