The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention. Creating brand awareness shortens the sales process, increases market share, and positions a brand as a leader in its sector.

It’s a way of warming up potential customers to your business and getting them on the path to eventually buying. This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).

Despite the fact that social media has enabled companies to own their news and share stories directly with their fans and followers across social media, the press and media can still drive significant results and PR still plays a key role in many businesses’ marketing strategies. This makes it easier to build relations with relevant publication journalists for getting press mentions and to build thought leadership in the industry.